Founded
1999

Principles
Scott Goodson, founder and chairman; Sophie Kelly, managing director and partner, New York; Alexandre Peralta, CEO and partner, Sao Paulo; Hans Howarth, CEO and partner, Amsterdam; Karin Drakenberg, founder and COO

Staff
175

Location
Amsterdam, New York and São Paulo. Mumbai in progress

What would you like to see more of in 2010?
More global advertisers going for global micro agencies vs traditional networks.

Which country’s creativity (other than your own) do you most admire?
Brazilian creativity is something inspiring to be admired. The ideas, aesthetic and craftsmanship is second to none.