Founded
April 1, 2002

Principles
Patrick Gardner, president; Mark Chalmers, Tony Högqvist, creative partners; Tony Sajdak, managing director, Stockholm

Staff
40

Location
Stockholm, New York, Amsterdam

What would you like to see more of in 2010?
Divestment in interruption and investment in attraction. More transmedia storytelling, where brands stop trying to dominate media channels and realise they are media channels.

Which country’s creativity (other than your own) do you most admire?
Brazil. There’s warmth and vibrance that’s far removed from cool Scandinavian simplicity. But Brazil’s work also shows creativity and professionalism.