We deliver Brand Action™ – the powerful blend of brand ideas and action–oriented execution.
About the agency:
We're a creative agency for the digitally integrated world. And one of the world's leading independents. We're proven at delivering ROI for our Clients through our Brand Action™ approach. This blends the art of insightful ideas with the science of rigorous and glorious execution.
We're a bunch of entrepreneurially minded people who care about our Clients' success. We like to work as partners where we can discuss and influence many areas of the business. We stand by our principles and actively encourage a performance related pay element in our remuneration. How else can you operate in today's digital landscape & economic climate?
We don’t believe brand and ‘response’ are mutually exclusive. We create evocative brand ideas and bring them to life with craft and expertise to make them work really hard. ‘Response’ isn’t just about clicking banners, so we use the word ‘Action’ to convey a more flexible interpretation, appropriate for the digital world.
Brand Architects & Brand Developers Ideas are at the heart of what we do - big ideas that form the centre of effective campaigns. To produce these we need inspirational, lateral thinkers who can focus on and solve Clients’ problems – the Architects – assembled into a ‘hub’ from across the agency departments and from a broad range of disciplines and backgrounds. But what is an idea without engaging and motivating execution? We also need people expert in specific disciplines who craft within an inch of obsession, using technique and experience to make things work well and look good too – the Developers. Good integration is much more than ‘joining–up’ a campaign, it’s making it awesome everywhere.
Core agency skills
- Integration across all forms of marketing
- Brand creation, definition and consultancy
- On and offline brand and direct communications
- Data planning, analysis, campaign measurement
- Website strategy, design & build
- Social marketing
- Mobile marketing
Recent agency awards:
We pride ourselves on the very best effectiveness awards where our creativity has led to tangible, incremental value for our Clients, such as:
- IPA Effectiveness Award – Everest
- eCommerce award – Amazon’s LOVEFiLM
- Marketing Society’s Award for Excellence in eCommerce – Amazon’s LOVEFiLM
- Brand Republic Outdoor Planning Award – Huffington Post
- 2013 Best companies to work for – ‘one to watch’
Top five current clients:
- Accor (Hotels & Travel)
- Amazon’s LOVEFiLM (Ecommerce/Entertainment)
- Embraer (Executive Jets)
- Everest (Home Improvements)
- Mercedes-Benz (Automotive)
Describe your agency in 3 words:
Restless All Ways
What will your agency look like by 2016?
The landscape around us is forever in a state of flux as technology evolves to have a more deeply integrated and more meaningful impact on our lives. But people are still people. New technology has simply enabled normal human behaviour to be amplified to a previously unimaginable scale. Emotional ideas still resonate and motivate people.
In order to be successful, in 2016 our agency will have to even more acutely balance the fundamentals of our business (the ability to create emotional connection through creative ideas, the understanding of people and delivery of appropriate content) with the necessity to constantly evolve to stay at the top of our game. We’re achieving this already through a learning culture (where ideas can come from anywhere), a cutting-edge understanding of technology, investment in youth and a structure that gets the best from people. We’re a creative agency for the digitally integrated world now and in 2016.