AGENCY PROFILE AT A GLANCE

Founded
2002

Principals
Praveen Kenneth, Chairman & Managing Director, Anil S Nair, CEO & Managing Partner, Sandhya Srinivasan, Chief Strategy Officer & Managing Partner, Anil K Nair, CEO & Managing Partner, L&K Digital, Charles Victor, National Creative Director, Vijay Agarwal, Chief Financial Officer

Staff
198

Location
Mumbai, Delhi, Kolkata & Chennai

The future of Independent agencies:
Independent agencies have a great future especially in markets like China, India, Brazil etc., which are emerging as engines of future growth. These emerging markets have become critical battlefields for global brands to conquer. To win these battles they need the best communication partner to lead the charge. More often than not the best bet may not be a network agency which handles the brand in 50 + countries, but a strong independent with unique local market insights & great strategic and creative abilities. Agility and business oriented thinking as opposed to mere creative breakthroughs are required. Independents often grow brands like they grow their own companies. There are many examples of global brands that have broken their partnership with network agencies & handed over the responsibility to independents. What’s also fueling the growth in these markets is an emergence of highly ambitious local brands, which prefer to work with home grown independents. These clients have the vision and ability to match the global brands in marketing investments & they desire focused attention. The future is bright, future is Independent.

Why do we think that we will be part of it:
Law & Kenneth has built its reputation helping Indian brands establish market leadership by taking on large global brands. We have built close to 9 brands from scratch and re-engineered 5 brands in a short span of 9 years. By doing so, we have proven our credentials as giant slayers. Today we have pioneered the trend in India of MNC brands choosing Independent agencies. We believe that we will continue to thrive if we maintain our strong focus on unearthing unique local insights and offering business solutions that are lucrative to the brands that choose us.