Founded
1999

Principles
Miguel Calderón, chief executive; Ulises Valencia, chief creative officer

Staff
69

Location
Saltillo, Mexico City

What would you like to see more of in 2010?
Now that some tools (mobile, Facebook, Papervision, Unity) are over-explored, I’d like a return to good, simple ideas, instead of just hi-tech fireworks.

Which country’s creativity (other than your own) do you most admire?
Sweden, the US, the UK and Japan. I very much like the technological maturity of their people and how campaigns make good use of that to engage them.