Founded
1981

Principles
Eduardo Fischer, chairman; Antonio Fadiga, chief executive; Allan Barros, chief commercial officer

Staff
380

Location
São Paulo, Brasília, Rio de Janeiro, Buenos Aires, Bogotá, Lisboa

What would you like to see more of in 2010?
The union of boldness and relevance. Because relevance without boldness is just another wave breaking in the sea. And boldness without relevance is not even that. It’s nothing.

Which country’s creativity (other than your own) do you most admire?
Singapore. It’s where I see a relentless quest for new ideas.