Founded
1993

Principles
Dan Mintz, chief executive, chief creative officer; Peter Xiao, chairman; Wu Bing, president

Staff
600

Location
Greater China (Beijing, Shanghai, Chang Chun, Hang Zhou, Cheng Du), Los Angeles

What would you like to see more of in 2010?
More collaboration and fusion between different creative disciplines; and I’d like to see branded entertainment elevated to a higher plain.

Which country’s creativity (other than your own) do you most admire?
Sweden for its amazing digital work, the UK for its understated humour and my homeland, the US, which is still producing great work.