AGENCY PROFILE AT A GLANCE

Founded
1969

Principals
Chief Executive Officers: Mariusz Jan Demner, Franz Merlicek, Dr. Harry Bergmann

Staff
108 in Vienna + 9 in Sofia

Location
Vienna & Sofia

What’s the future for independent agencies?
Over the years many major network agencies have tried to buy us out. Quite a few of them don’t exist anymore today. But we do – and we’ve been the Number 1 in Austria for years and operate across 15 European countries. That says it all. When you don’t have to worry about holding company problems you can concentrate 100% on making clients successful. And seen this way, the future holds a lot for independent agencies.

How will you be part of it?
We will continue to extend the strengths we have in brand building, and we will combine classic media with digital so that the total thrust overcomes web fragmentation and generates brand magnetism.