Founded
1995

Principles
Jan Rijkenberg, chief executive and founder; Joost Perik, chief creative officer and founder

Staff
40

Location
Amsterdam

What would you like to see more of in 2010?
Too often, creativity and entrepreneurship are seen as opposing entities. Iconic brands have an agile “trial and error” mentality, so they learn faster and connect better with consumers. Let’s have more creative entrepreneurship.

Which country’s creativity (other than your own) do you most admire?
We have stopped thinking in countries. Top creativity is found in agencies in which talents from all over the world work together and inspire each other to the highest level.