AGENCY PROFILE AT A GLANCE

Founded
Alametifarika - 2003 / Rabarba - 2007 / Cereyan - 2009 / Virutic - 2010

Principals
Yasemin Sümer @Alametifarika, Oğuz Savaşan @Rabarba, Zeynep Özcan @Cereyan, Özge Yılmaz @Virutic

Staff
107

Location
Istanbul

What’s the future for independent agencies?
The future for independent agencies is a rosy one. Global networks exist for global brands. Whereas local business owners in fast emerging markets will go to independent agencies rather than globals. When, and only when, local success stories go global, they may look for global networks. So will be the pendulum of the future.

How will you be a part of it?
Alametifarika et al will do everything to be the one-stop instant fame address for successful Turkish brands. We will do our best to accomodate their global growth so that they stick with us, rather than globals.